Just confirming what I already thought

Digital Ads are MUCH more noticeable than their static counterparts.

"travelers recalled seeing at least one specific digital billboard ad from 74 to 89 percent of time"

""The majority of respondents feel ads stand out more or just as much on digital billboards compared to other ad media. Seventy-one percent said "ads on digital billboards stand out more than ads online,""

"Travelers also are impressed with digital billboards' immediacy and ability to communicate timely, relevant information, the OAAA said, with 70 percent agreeing the medium provides current and important information."

"The study showed brand recall is high among travelers who notice digital billboards. Nielsen tested six different campaigns in five major U.S. markets and found that travelers recalled seeing at least one specific digital billboard ad from 74 to 89 percent of time."

Read it for yourself: 

http://www.digitalsignagetoday.com/news/nielsen-study-highlights-efficacy-of-digital-billboards/

coming soon to a screen near you.