Nielsen Study Shows High Level of Engagement with Billboards, OoH.

More than 90% of US travelers have noticed some form of out-of-home advertising in the past month, according to a new study conducted by Nielsen.

“This detailed study highlights the effectiveness of billboards and other OOH formats as a highly engaging advertising medium,” says Nancy Fletcher, OAAA president and CEO.

 More than one in three (37%) billboard viewers look at the messaging either all or most of the time

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